It does indeed sound like there is some bad info out there.
First, there is no problem with heartwood, compared to sapwood. This makes sense when you consider that all heartwood was sapwood in previous years. Now, as TT indicated, someone may have misused the term heartwood and was referring to the pith and the juvenile core. Pith is not allowed. Further, compression wood, which is common in the juvenile core (first 15 years of growth or so) is also not allowed. Then the strength is greatly reduced by having the grain at an angle...you want to saw parallel to the bark at all costs. Even then, if the cells are not perfectly vertical, but spiral, they will cause a strength loss that you can do little about.
Grain angle (also called slope of grain, SOG)
0 degrees of slope is 100% strength
1:20 slope (3 degrees) is 93%
1:10 (6 degrees) is 81%
1:5 (11 degrees) is 55%
Note that this SOG results due to spiral in the tree, around knots, crooked or sweepy logs, and not sawing parallel to the bark.
Just to be complete, here is a list of the major factors affecting strength in a beam that applies to your question.
MAJOR FACTORS
Wood Density (specific gravity)
Species
Growth rate
Moisture Content
Kiln Temperature
Slope of Grain (SOG)
Within a piece (due log taper, log crookedness, sawing pattern)
Around knots
Knots & Holes
Radial vs. Tangential (due to sawing pattern)
Juvenile Wood (wood within 25 years of the center of a log);
Tension Wood
Bacterial Infections
Clearness of Bottom (tension) side
Fungi & Insects