Jso:
It's easy for me to calculate my ratio, but my business history is short and my product variety is very limited, so my data are probably not much relevant across wider markets. I'm looking to expand my product portfolio a little bit, but I lack real life experience in pricing strategy.
I'm trying to figure out if the total price scales in arithmetic or geometric progression regarding the cost of materials (or none of the above).
Let me clarify using this simple example:
Let's say the total cost for the project is $2,000 and the cost of the sheet materials, edgebandindg and cabinet hardware is $500. (Just some arbitrary numbers for simplicity, not a real-life example.)
So, you could say that the total cost is 4 times the cost of material.
Now, let's say customer wants better quality melamine and better hardware and the price for such material would be $700.
For me, there would be no difference regarding the fabrication or installation itself. Weather it's $25 per sheet white Columbian melamine or $50 per sheet textured Tafisa makes no difference how much time it takes to make it.
Now, do you guys think that the total price usually tends to gravitate toward the (4 x $500) + $200, i.e. just increase the price for the difference in material cost, or more likely toward (4 x $700) ?
I know that the simplest (and most likely the best) answer would be to do just "what works for you", but a lot of things work for me and I would'n like to leave money on the table or be a fool that ruins it for everyone else (including himself in the long run) and not knowing it.
Tom:
Yes, that's true. But sometimes I have to.
That still doesn't mean that will actually be the price I agree upon later, but customers sometimes just need some number to play with, while deciding will they do the remodeling at all and to what extent if they do.
And when I've already spent time driving to meet them and talking to them, then if it doesn't take me much longer to give them that one number to play with, so be it.